It takes great effort to get organic search visibility, rankings, and traffic. The key to consistently attaining all of these is content.
Any SEO company Toronto agency will tell you that content is extremely important for SEO. Without it, search engines will not have enough information to index your pages correctly and help you rank. Without high-quality content, you can’t realize the full benefits of SEO-relevant content.
Additionally, useful content you’re putting in your websites motivates website visitors to stay longer, and in turn, positively impact your search rankings and can lead to more conversions.
Here are reasons why content is still king this 2021:
1. Content allows you to incorporate keywords
Quality content is the only way to make sure that you can use your keywords. These will help you compete with other brands in the industry. Additionally, Moz’s page about Off-Site SEO shows that Page-Level Keywords and Content Features account for 14.94% of the weight in ranking factors. In their Search Engine Ranking Factors survey, experts gave Page-Level Keywords and Content features a score of 7.97 out of 10 in terms of influence on Google’s algorithm.
2. Social validation can only be obtained through quality content
Web pages and blog posts rank well due to the social validation that they are able to attract despite having inferior quality content. What this tells you is that social validation can be obtained through quality content. The more you put quality content in your website and social media accounts, the more you can get social validation.
3. Quality content helps you generate backlinks
One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate credibility and trust. Content helps you generate backlinks because the more quality backlinks you have, the higher you are likely to rank on Google.
This is why quality content is important. When you publish content that is factual, informative and engaging, it’s highly likely that you get backlinks.
4. Quality content=quality backlinks
While backlinks are important in ranking, what’s even more important is quality backlinks. It is not enough that people link to your website or blog. In fact, you can pay websites and blogs to link back to you. What you achieve with quality content are quality backlinks. People link to you because they appreciate what you are publishing.
This is not exclusive to any industry. No matter what product or service you provide, whether it’s lash extension courses or simply providing information about a physiotherapist in Mississauga, you can get backlinks to your website as long as you produce and publish quality content.
5. Google needs content in order to rank your website and individual links
This is common sense. If you don’t have content, how will Google include you in the ranking? This is why content is king for SEO even in 2021: it is giving Google something to rank. It also tells Google what keywords and search terms your content should be ranked.
6. It improves brand recognition
By creating quality content, you can establish your brand as one that can be trusted. Your audience will rely on your brand when they see your ranking on Google.
In a fast-paced industry, people will talk about your brand when your brand has high visibility. And how can you achieve that? By producing quality content. This, however, does not happen overnight. This calls for dedication and consistency.
You can do this by creating custom content. Don’t provide your website visitors with the same old content that they can get with everyone else. Show them that you understand your audience by creating unique content.
7. Quality content provides for a great user experience
SEO involves various strategies such as generating backlinks, writing blogs, and using good keywords. It also involves creating a website that has a good structure that users can navigate easily.
What can set you apart from your competitors that would allow for a great user experience is not only on the face of your website or social media accounts but what content you publish.
Make sure that you create content that is not only unique but also informs and educates your customers or users. But not just about anything, but about your brand. You need to show and tell your audience, through your content, why they can trust you and why your brand is heaps and bounds superior to other competitors.
This is why content is king. You get to provide your customer with a great user experience through the articles, blogs, and even photos and videos that you put on your website and social media accounts.
8. Content builds relationships with customers
When you create the right content, you will greatly improve your brand’s relationship with your customers.
Quality content helps you build brand reputation and trust, leading to more customers. Content also helps you lure in new customers while also keeping the previous customers happy. Repeat customers are great for boosting brand loyalty and spreading positive reviews- a pleasant side-effect from the approach of focusing on content.
Here are a few examples of the kind of content you can create that could increase your relationships with customers:
- Visual content that is informative as well as promotional
- Step-by-step and how-to guides
- Entertaining blogs
- Interaction with influencers
- Brand comparisons
9. Converged Media
All of social media is basically content. It’s much more than just “owned media” such as your website or blogs, as it is a critical aspect of earned media.
Imagine Facebook, Twitter, and Instagram without content. There would be blank spaces that no one would visit because they have no need to.
Content is king because everything you put on social media is content. It grabs the attention of users and can lead to conversions. This, in turn, will help increase profit and even improve brand recognition.
10. Real-time marketing
What is most amazing about creating content is that it allows for real-time marketing. Gone are days when marketing initiatives would be locked ahead of time. Real-time marketing has always been a challenge for many companies because there is a constant struggle to be relevant and to be able to provide customer service by giving relevant news as it happens at the same time.
This is where content comes in. Content is king because you don’t have to spend so much time and money to create real-time blogs or photos and videos about current news and events. A simple blog or social media post will do, as long as you check and review everything before they go live on your website or social media.