Social networks have transformed the world, from our social interaction to how we do business. As of January 2021, more than 4.2 billion people were using social media, and it is estimated that by 2025 there will be 4.41 billion. Just in the United States, there are 223 million users, which represents 82% of the total population, according to Statista data.

To understand the reach of this communication channel, a few facts are enough:

  • People spend an average of 2 hours and 24 minutes a day on social networks.
  • 91% of commercial brands use at least two social media networks

If you consider that your company needs to immediately improve its social media presence, but you do not have the capital, you can turn to online lenders. Before applying for financing, they have loans according to your needs; find out the monthly payments, interest rates, and all its features in the business loan calculator.

The importance of social media in your small business

Social media is an excellent channel of communication with customers, and every day it works better as a sales channel. But undoubtedly, the best benefits they bring to brands are reflected in marketing. Using this media will allow you to make your brand known, pamper your current customers and connect with potential consumers.

Strategies to apply and improve your business presence

A company that does not have a digital presence limits its potential considerably. Using these technological resources to achieve your financial goals is a priority. Here are some strategies that you can implement on all platforms to increase your social media presence:

Identify your audience

It is unnecessary to publish content for everyone; your target audience has specific characteristics, tastes, and interests. Identify them and create content that will help them solve their doubts or satisfy their needs; this way, you will become a facilitator, not just a provider.

Set achievable goals

Set specific, achievable, and measurable goals. To accomplish this task, use the statistics provided by the different social networks. It is not the same if your goal is to improve your social networks or if your goal is to improve your response rate, increase the reach of your publications or grow your number of followers, all within a set time frame.

Generate an editorial calendar

To be successful on social networks, you need to be consistent and disciplined. If you have already defined your audience and set your goals, it’s time to know what kind of publications interest them. This way, you will be able to create a specific content calendar and not leave this task to chance, or the moment, this is the moment to test, fail and also get it right.

Don’t be afraid to pay

While organic followers and interaction are great, sometimes you need to boost your brand on social media. Using paid ads and influencer marketing can help. Take into account your goals and strategies. If you don’t have the budget for this assignment, we recommend you use the business loan calculator to know financing characteristics. If it fits your needs and payment possibilities, take advantage of it and boost your social networks.

Tools that will help you

Optimizing your social networks is not a simple task. It requires time and a lot of patience. You can rely on technological resources, such as the Hootsuite platform, with which you can schedule your publications, Unbox Social to monitor your performance in networks, or Canva, an online tool to design graphics like professionals.

If the operation of your business does not allow you to focus on this task, another excellent alternative is to use specialized agencies or freelance community managers to achieve your goals. This option requires a little more investment; if you do not have capital, it is time to use the business loan calculator, know the financing characteristics, and achieve goals in social networks, which will be reflected in your income.

The future is today, social networks are part of our lives. They are a space where we interact, research, and also buy. According to information from Sprout Social, one in three people use social media to learn about new products, services, or brands. Don’t wait any longer; get closer to your clients, and potential consumers generate a community around your brand. You won’t regret it.

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James Johnson, a journalist with a Master's degree in Communication Technology from MIT, has been a leading voice in tech and gadget journalism for over a decade. Since joining our team in 2019, he has specialized in providing insightful reviews and cutting-edge coverage of the latest tech and gadget trends. Before his current role, James contributed to various tech magazines and websites, enhancing his expertise in consumer electronics. When not exploring the newest gadgets, he indulges in photography, a hobby that complements his professional interests.

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