Recent studies have shown that more than half of all online digital traffic now comes from a mobile device. Without a website optimised for mobile, your business will not be seen as modern and relevant. A ‘mobile friendly website’ is a site designed to work properly on a small screen such as a smartphone or tablet. A standard website made for desktop will not scale well on these sorts of devices. Key elements of a mobile friendly website will include readable text, mobile friendly navigation as well as touch friendly buttons and page elements.

You need to pay attention to the UI and UX of your website’s mobile interface. Customers should be able to browse through your products and services and reach the contact form if they are interested. If you work with some of the more credible and reputed Web Development Agencies, they will tell you how contact details and CTAs should be placed strategically throughout your website for better lead generation and conversions.

It may be difficult to make your website mobile friendly if you are not an expert in web design, so it is important to hire a good web design company to help you ensure your website is mobile friendly. If you are based in or near Manchester, there are many good web design companies where you can get a bespoke web design in Manchester.

It encourages customers to browse.

Many smartphone users will not even put in the effort to browse a website that is not formatted for mobile. A mobile-friendly website that loads quickly and is visually appealing will allow your customers to have an enjoyable encounter with your company. Having your website adapted for mobile makes the experience for the user much more enjoyable and encourages them to remain on your site.

Customers can contact you quickly.

Having a mobile-friendly website means that your email address and phone number are easy to find and clickable. The more convenient it is for a customer to contact you, the more likely it is that they will.

Google prioritises mobile-friendly websites.

Websites that are optimises for mobile devices will rank higher on in search engines than those that are not. Google penalises websites that are not optimised for mobile users. The lower your business website ranks, the less likely prospective customers will see it, reducing your overall online presence.

User experience is key.

When using mobile devices, users’ eyes cannot read and process large paragraphs of text. So, it is essential to have your text formatted specifically for mobile devices, including short blocks of text with clear headings and bulleted lists. Without this, customers will become frustrated and turn to one of your competitors. In addition, images should be formatted correctly for mobile to prevent them becoming distorted and ruining the aesthetic of your website.

It is cost effective.

Mobile friendly websites can be accessed from pretty much anywhere, meaning impulse buys are much more common on mobile devices. On average, 15% of desktop users make purchases at least once a week, whereas 35% of mobile users make purchases at least once a week. Also, when customers come across your social media advertisements whilst browsing on their mobile, the click through user experience will be much more seamless and enjoyable; encouraging them to make a purchase.

A mobile friendly website helps build your reputation.

Having a mobile friendly website ensures anyone who visits your website will have an enjoyable experience. A mobile friendly website will help build credibility with customers. Even if your company offers the most useful service or most incredible product, if your websites mobile experience is poor then your customers will look elsewhere.

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