If you are a business owner and wondering why you should implement search engine optimization [SEO] in your business, then you are not alone. In fact, many small business owners usually don’t pay much attention to SEO. However, the truth is that SEO plays an essential role in the success of any business because according to BrightEdge, more than 53% of all website traffic comes from organic search.
In this article, we discuss what search engine optimization [SEO] is and why every business, regardless of the size, needs it. Let’s delve into them.
What is search engine optimization [SEO]?
Search engine optimization [SEO] refers to the process of increasing a website’s visibility for searches. You can achieve this by using the right keywords. Keywords are basically words or phrases that internet users type in order to get the information that they are looking for on the internet. So if you use the right keywords, your site will be more visible. And the more visible your site is, the more traffic you will receive.
In this digital age, SEO has become an essential tool that can help businesses, regardless of their industry or size to grow. In simple terms, search engine optimization allows people to locate your business in search engine pages, which can lead to more traffic.
More traffic means more conversions, and ultimately, more sales. SEO strategies, if implemented correctly, can help businesses grow massively. That’s why it is recommended that you work with the best SEO agencies if you want to get the most out of SEO. The SEO agency will help you create SEO strategies that suit your business and ensure that these strategies are implemented to get the best results possible. Let’s take a look at some of the top reasons why every business needs SEO.
Reasons why SEO is essential for businesses
Here are some of the reasons why search engine optimization is essential for your business.
- Organic search is the major source of website traffic
As mentioned above, a significant amount of website traffic comes from organic search. That makes the organic search a crucial part of any business’ website performance. Google owns a significant portion of the market search, and many people use it every day. Top pages on the search engine pages generally get more clicks than those pages at the bottom. This means that ranking on the first pages can lead to an increase in traffic for your website. More traffic means more conversions, and ultimately, leading to more sales. This is one of the top reasons why website owners are trying to make their websites appear on the first pages of the search engines.
- SEO builds trust and credibility
Again, customers generally trust brands that appear on the first pages of the search engines more than those that appear on the last pages. When your website ranks higher on the search engine pages, not only will that help generate traffic, but it can also help your business build trust and credibility with both the customers and prospects. On top of that, SEO can help you build your brand awareness.
- An effective SEO can help improve user experience
User experience is now vital more than ever as it plays a huge role in ranking. Nowadays, search engines such as Google prefer sites that have mobile-friendly design because, according to Statista, 52.2% of all website traffic worldwide comes from mobile phones. Apart from the mobile-friendly design, search engines also prefer sites that have perfect integration of photos and videos, together with excellent user signals. These elements are crucial in providing an excellent user experience for the visitors who come to your website.
When you optimize your website for search engine optimization, you will automatically improve your website’s user experience. Moreover, an excellent user experience can lead to improved brand loyalty, more trust, and increased conversion rates.
- SEO can help you get a higher return on investment
SEO strategies that are well developed and implemented by the best SEO agencies can yield a substantial return on investment [ROI]. Investing in search engine optimization is one of the biggest investments you can do to your business. Additionally, SEO results are long-term, so your business will enjoy them for a long period.
- SEO helps in increasing brand awareness
When you receive more traffic to your website, many people will get familiar with your brand. And as they continue to know your brand, they will start trusting it. Establishing brand authority is one of the most common challenges that business owners face as it requires a lot of commitment, patience, as well as effort. Besides, you also have to ensure that you offer high-quality and valuable products or services to your customers because that can make your customers trust your brand.
- SEO allows even small businesses to compete with medium-sized or larger companies
Nowadays, you will find that there is already a company that is selling the same products and services as you. This is why competition is growing stiffer by day. So, if you are a small business owner, you know how difficult it is to compete for the market share in your niche.
This is why you need to leverage everything that can improve your business’ growth. This is where SEO comes in. SEO gives both businesses, regardless of their size the chance to compete on a larger scale. So, even if your small business lacks the resources or you have limited resources, SEO will still give you the chance to stand up in the crowd and acquire the market share in your niche.
From the points named above, you can see that indeed all businesses need search engine optimization. Not only does SEO improve your online visibility, but it also increases sales, brand awareness, and even improve customer experience. So, can you still hesitate to hire the right SEO agency to help you develop SEO strategies and implement them?