The most well-written articles and content are futile for your business if it’s not read by your customers. Gaining market influence and organic traffic should also be a priority as you try to optimize your company’s website. Search engine optimization helps you do that, by implementing upgrades that appeal to both search engine algorithms and your target audience.
These techniques can revolve around keyword utilization, proper description, tagging, on-page elements upgrade, backlink building, and more. However, these SEOs won’t work effectively if you don’t know what they’re for. So, before you begin tinkering on your website enhancement, learn first the reasons why these work and how they help you.
The 8 Web Design Insights
Make every customer click count by providing them with the best website experience. And, you can do that with these web design insights:
1. Google Algorithm Priorities
Major search engines like Google and Bing aim to provide the best results for every customer query. For them to do that, they have developed a crawling algorithm that evaluates the quality of each site. This algorithm also constantly updates to keep up with the trends and shifts in the market.
As the years have passed, Google continuously raises the bar and standard for top ranking sites for the first SERPs. Google does this by rewarding certain SEO elements that they approve by putting your site on a higher authority and placement. Some of the most common factors that they prioritize include:
- Comprehensive Keyword Usage
- Factual Long-form articles and content (usually at 1,000 words)
- Presence of long-tail keywords
- High-quality Multimedia Elements
- Reliable Backlinks
These SEO upgrades may seem inconsequential at first glance, but they can mean the difference between gaining exposure and getting penalized by algorithms. So, invest time and effort in these factors because they can save your website from getting forgotten in the pile.
2. Improve User Experience
An ergonomic website is the key to increased reader engagement. Every visit should be as convenient as possible and give each customer a smooth experience.
Amateur developers often commit the mistake of creating website designs that include overcomplicated elements, which they think would impress visitors. When in fact, all these readers want is to get the information they need in the easiest and fastest way possible.
3. Design and Aesthetics Matter
Your website’s appearance can matter just as much as the content that it has. The way you present information to readers can greatly affect how they would react and engage with it. An organized and comprehensive website will have readers coming back to it, thus increasing your organic traffic and ranking.
This includes a colour scheme that complements your brand and logo, convenient font style, ergonomic navigation bars, and accessible menus. Having a minimalistic layout also increases your site speed, as there are fewer elements to load.
4. Be Clever With Keywords
Keywords are the staple of every SEO upgrade. Usually used by developers to boost main content, descriptions, and URLs. Its main aim is to let algorithms know what your topic is.
When customers input their query and search intent, the browser then sifts through billions of data that contains these keywords. More often than not, websites that have strategically used them are the ones that get the highest ranks.
However, keyword variety is important to avoid redundant information and getting identified as spam. Bombarding your content with the same phrases across its pages won’t help your organic traffic at all.
So, if you’re a bit confused as to what terms to use, you can always go to Google Search Look up the most popular keywords related to your topic. Local keyword optimization like using the phrase “storage near me” can also help your company find customers in the vicinity.
5. Updates are Appreciated
Optimizing your website is not a one-time process. It requires constant updates and check-ups to avoid glitches and malfunctions. Search engine algorithms highly value this effort as it improves the experience of each customer.
SEO companies help website developers optimize their web design by running a regular scan that identifies potential problems and malware. They also help in tracking the performance of each post and tell you which ones need updating.
6. URL Optimization
URLs may seem like such a tiny detail in SEO upgrades. Beginners often neglect this aspect and leave it filled with random characters. However, search engine algorithms use URLs as a shortcut in evaluating the relevance of each site.
A good URL should contain at least 1 keyword that tells search engines and customers alike what to expect. However, special characters and keywords used repeatedly are to be avoided, as they may come off as a red flag to algorithms.
7. Importance of Loading Speed
An organized site with properly managed elements has a higher search ranking due to its faster loading speed. So, how do you do that with SEO? Well, there is a technique called proper content hierarchy. This is the conscious arrangement of your content based on its relevance to your customer’s query.
One of the ways to do that is by improving your website navigation through an internal link system that redirects readers to certain web pages or parts of the site. However, you have to be careful in putting up external links because it might just leave you with a high bounce rate.
8. Graphics and Multimedia Design
The best web designer in cities like Toronto will tell you that using multimedia tools greatly increases your content readability. If you offer services like furniture rentals in Toronto or own furniture stores in Toronto, there’s a huge chance that online customers will get easily bored by endless blocks of text or photos of furniture.
So, why not try delivering your content through creative mediums. You can use a variety of multimedia tools from videos, audiobooks, infographics, charts, and online brochures to stimulate your reader’s senses and give them a more memorable website experience.
Developing an efficient and user-friendly website is just as important as creating engaging content. A website is a virtual environment upon which your customers navigate. On the first visit, its aesthetic and technical design will reflect your company’s message, values, and service.
The way you present your information will be a determining factor in how they would resonate with it and come back for more. So, be mindful with your SEO upgrades, because each step can affect your website’s online performance.
