It is essential to land a ranking on the top page of any search engine. Backlinko’s blog further emphasizes this notion by saying that 0.78% of users click on results from the 2nd page. With such a small percentage looking at the search engine’s second page, you can’t afford to go easy on your SEO technique. Once you understand these methods, you should have no trouble in rising the ranks. Here’s how you can achieve this:
- Use The Right Keywords. Your campaign should start with the keywords you use. It sets the necessary foundation for your content, and SEO is all about great content. Keywords are also known as search queries. Users enter these in the search engine to find what they’re looking for. It will help if you use keyword checkers to help you pick on the popular keywords. When you know what words you should use, it’s a matter of picturing your audience and having content that flows. You can also use a keyword planner to see the competition between keywords and discover new keyword ideas to stay ahead of everyone.
- Have A Linking Strategy. SEO has many components. When it comes to on-page SEO, you’re dealing with content building and using keywords. It makes up the core of your SEO technique. When you have content with the right keywords in appropriate locations, you can start building your links.
You need to employ this method so that you’re able to reach a more comprehensive set of users. Also, linking to other websites warrants a backlink and brings you an influx of traffic. It makes your content more valid and authentic since linking provides additional resources to your content, making it more robust. Besides, off page SEO holds great significance as it informs the search engines that your website is vital to others on the web. Your content needs links as leverage to get more popularity and get ahead of the competition.
- Post Relevant Content. Information can get outdated. It’s your job as a content creator to stay ahead and provide updated information to your audience.
Write about content that describes your business or products that users may find helpful. Dividing your content also makes it easier for them to read more about you if they wish. Content relevancy also extends to using the latest research and statistical information. Outdated information should have no space in your content as they have no relevance. Your content should include the services you provide, frequently asked questions, including your address and social media pages.
- Use Header Tags. Your content should have structure. Sometimes keywords are not enough to use when it comes to creating content. It is essential that your content also makes sense. Use header tags to categorize your data. You can use your header tags in the following manner:
- H1 to include target keywords
- H2 for page’s concision
- H3 for helpful links, both external and internal backlinks. External links include linking other websites, and internal links include linking your web pages.
- H4 tags are for adding subsections to your topics.
Using these headers will make your content easier to read. Subsections will inform you what you’ve covered and what additions you feel your content should have.
- Use Images and Videos. Think about it this way, when you’re watching a movie, you are not interested in just listening to the dialogues. There are many elements in the film that capture an excellent atmosphere, and one of them is audio. When you’re creating content, remember you need to create an atmosphere to engage your audience.
Chunks of text won’t cut it. You need to make sure that your audience also feels entertained and informed while going through your content. You can create and insert images creatively. You don’t need boring photos to explain a concept; instead, use exciting infographics. Videos can be anything from a commercial, tutorial, or content by a video creator closely associated with your content.
- Design for a Mobile. Mobile phones are imperative in bringing the traffic. Suppose you make sure that your website can run on both mobile phones and on other devices. You’re giving yourself an advantage in the SEO ranking. Also, rearrange your website’s structure, making it suitable for display and much easier to scroll through while using your phone. Don’t restrict yourself by working for one device. The key to your success lies in utilizing every opportunity to make sure the search engine picks your content as a high-ranking one.
- Install Social Sharing Buttons. Information needs to be consistently shared. Not everyone may have the time or patience to copy and paste the link of your website and then inform the audience where they can find you. Some only want to share a small snippet of information instead of the whole page. That’s where the social sharing button comes in handy. Your content can have its twitter moment or get a place on Facebook. Once your content picks up momentum, there are high chances of more users seeing your website and engaging with the material they see.
- Web Audit. Coming to the final component of SEO is technical SEO. So far, you know you need good content with relevant keywords. You know you should link your content and make sure you can give more validity to your content. In the end, you need to make sure your website is working correctly.
That would mean any broken links need mending. Did you make certain duplicate content has proper tagging, and the website is working at an optimal speed? Users while searching for good content also need a good user experience. Unless you can deliver this, users may completely ignore your content. A high bounce rate also reflects poorly on your SEO ranking.
While competing for your SEO ranking, it would help if you were careful of the three fundamental core principles of your website. It includes your on-page SEO, which is having quality content that contains keywords on every webpage. Making sure your content is easy to read and has sections. Your off-page SEO includes your link-building skills. Top it off with your technical SEO, ensuring the website is working as it should, and you’re aware of your website’s overall health.